Verbal Identity, Messaging, Tagline Development

Elevate Your Brew. Kelston helped shape torotea™ from the start, developing the brand positioning, manifesto, tone of voice and messaging behind its distinctive point of view. Built around a more intentional approach to tea, the brand was created to invite guests to reimagine what tea can be.

What began as an idea has grown into a multi-location California brand, with shops across Diamond Bar, San Marino, Chino Hills and Santa Ana. Today, the language Kelston helped establish continues to shape the torotea experience, from its signature “Elevate Your Brew” tagline to the way the brand shows up across its spaces, products and marketing.