Creative Direction, Brand Implementation, Print + Digital

Where New Feels Known. Following Radisson Hotels Americas’ rebrand, Kelston supported the rollout of its new visual identity across the portfolio, creating a comprehensive suite of brand templates designed for use by hotels throughout the Americas.

The work translated the new brand system into practical, consistent tools properties could use across sales and marketing, while also extending the identity through custom logo designs for 96 individual hotels. The result helped bring a newly reimagined Radisson brand to life consistently across a large and diverse hotel portfolio.