Business is Personal.

Before founding Kelston, I spent nearly two decades building brands across fashion, luxury hospitality, and lifestyle industries.

My career began in Southern California at Michael Kors, working in visual merchandising before moving into corporate brand marketing at Starwood Hotels & Resorts. There, I supported marketing for more than 600 hotels across the Americas, including some of the world's most recognized luxury and design-driven hotel brands.

I later served as Vice President of Marketing & Communications for an independent luxury hospitality ownership company, overseeing a portfolio of destination resorts. Experience on both the corporate and ownership sides of hospitality gave me a unique perspective on brand strategy, guest experience, and the business behind successful brands.

In 2020, I founded Kelston to bring that expertise to businesses seeking thoughtful strategy, exceptional creative work, and a more personal approach to brand building.

Kelston combines the names of my three children, Kelsey, Colton, and Nolan. It’s a reminder that anything worth putting your name on deserves your very best.

Today, we bring that same perspective to businesses across hospitality, lifestyle, design, and the built environment. We believe great branding begins with strategy, details matter, and strong relationships produce better work.

Welcome to Kelston, where we've made it our business to help yours.

Stephanie Cross
Founder & Creative Director