Our Role: Brand Development, Logo Design, Website, Email Marketing

Properly Branded. Kelston built the brand for Dogwood Proper, creating a distinctive identity that extends from its digital presence to its physical spaces. From brand strategy and visual identity to website, signage and collateral, every touchpoint was designed to reflect the firm’s layered, collected approach to interiors and distinctive point of view.

Today, the award-winning interior design firm has grown into a multi-market studio serving Nashville and beyond, with a two-story design studio and retail shop in Belle Meade, TN that brings the brand fully to life. What began as a brand built for growth has become a recognizable design business with an expanding portfolio, team and presence.